Fitness
Joe Holder is the founder of The Ocho System. He is also a trainer at S10 Training and Nike. He has a hand in community development for Health Warrior as well. He was a pleasure to work with on Chelsea Piers for NYC Nike City Page. You can tell the passion he has for health and fitness; it truly is his life.
I just got back from NYC last week. What an inspiring city! I spent a week there shooting with Nike NYC for their city page on Nike.com. It was a rad experience to be able to work across all categories including women's training, men's training, Nike sportswear, and running over the course of two days. After that I shot 'BraHaus' at Bandier, a Nike sports bra launch which went live on July 6th. We shot with 5 beautiful New York local influencers who were such a pleasure to shoot with.
It is pretty rare that I get to work with Nike direct as opposed to going through a crate agency. It was a wonderful experience! Hayley Champloux at Nike produced all the shoots. I was so fortunate to have Nike master trainer and model Traci Copeland help me find moves that worked best for what we were trying to capture. I really couldn't have done it without her. All the talent was fantastic to work with: Lauren Williams, Joe Holder, Rebecca Kennedy, Patrick Frost, Holly Rillinger, Lucie Beatrix, Evan Cooper and many runners from the Wru Crew. Such babes. Thank you all for being so great and easy to work with!
Last off thank you Bruno Gracia for the hospitality and my epic crew of re-touchers for working so hard last minute. Special thanks to Kezia for her retouching. You can check her out here.
If you would like more information on the new products launching or the new line of sports bras, please check out the links below. More to come.
http://exp.nike.com/us/en_us/e/cities/nyc/gear
In partnership with Conscious Minds, I was tasked to shoot and creative direct Nike Running's Spring 2016 digital assets. This shoot was done in New York City. The following are some of the photos released on Nike's Instagram account last February. You may follow them @nikerunning
Read MoreJPV was able to successfully set a new world record for highest air in a superpipe on skis, launching 8.04 meters (26 ft, 3 in) above the deck of a pristinely cut, 22-foot superpipe. The world record was previously held by Peter Olenick of Carbondale, CO; Olenick set a record of 7.58 meters (24 ft, 11 in) on January 31, 2010, during the first-ever X Games High Air contest in Aspen, CO.
Read MoreHere are some photos from a shoot I did last March with the Giro half-pipe team in Tignes, France. Simon won the X Games that year and redid his winning run, still drunk from the night before, so the cinematographer could get the shoot. It was quite honestly flawless and he was really run. So classic. Simon is such a creative and humble dude. Happy to see him land some pages in this magazine.
Read MoreBack in November, Conscious Minds hired me to art direct and shoot Nike Running digital assets for Spring 16. It was the first time I've CDed such a big project. Prior to the production, everyday for 2 weeks I've had conference calls with the agency and Nike going over every idea for each asset/image.
Read MoreMy best friend Robin van Gyn and I went on an amazing European trip last February 2015. We spent weeks exploring the beautiful mountains of Italy, Austria, France, and Switzerland. Robin is such a hard working athlete and is so knowledgeable in the back country. Roxy licensed these images below and used them in everything, from catalogs to billboards in Disneyland.
Read MoreBelow are some shots with the Mendes brothers taken at AOJ in Costa Mesa, and at Newport Beach for RVCA's 2016 Fall Active Wear Collection.
Read MoreHere's a great action capture shot in Whistler Backcountry featured in Forecast Magazine with Calum Pettit.
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