In partnership with Conscious Minds, I was tasked to shoot and creative direct Nike Running's Spring 2016 digital assets. This shoot was done in New York City. The following are some of the photos released on Nike's Instagram account last February. You may follow them @nikerunning
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FREESKIER Magazine Pages with JPV
JPV was able to successfully set a new world record for highest air in a superpipe on skis, launching 8.04 meters (26 ft, 3 in) above the deck of a pristinely cut, 22-foot superpipe. The world record was previously held by Peter Olenick of Carbondale, CO; Olenick set a record of 7.58 meters (24 ft, 11 in) on January 31, 2010, during the first-ever X Games High Air contest in Aspen, CO.
Read More@NIKE_RUNNING SP'16 Digital Campaign NYC - January Posts
Back in November, Conscious Minds hired me to art direct and shoot Nike Running digital assets for Spring 16. It was the first time I've CDed such a big project. Prior to the production, everyday for 2 weeks I've had conference calls with the agency and Nike going over every idea for each asset/image.
Read MoreRobin Van Gyn for ROXY
My best friend Robin van Gyn and I went on an amazing European trip last February 2015. We spent weeks exploring the beautiful mountains of Italy, Austria, France, and Switzerland. Robin is such a hard working athlete and is so knowledgeable in the back country. Roxy licensed these images below and used them in everything, from catalogs to billboards in Disneyland.
Read MoreLily Meola @ Belly Up
Wednesday, November 4th RVCA Advocate Lily Meola played a show at the Belly Up Tavern in Solana Beach, San Diego. I love this girl to the moon and back. And her voice is spectacular. Here's some photos I took at her gig.
Nike Hood to Coast Event Capture
I recently covered the 2015 Hood to Coast event, in which Nike participated in. I worked with Conscious Minds, a great team who I’ve worked with in the past several times. The Hood to Coast event is a 24-hour long relay race held every year in Oregon, usually on the Friday and Saturday prior to the Labor Day weekend. It is among the biggest and longest relay races in the world. For walkers and runners, participating in the Hood to Coast event is an item on their bucket list.
Together with a small team in a van, we followed the Nike team’s journey through the race. We slept in Vans, and got hit straight on with a hurricane. Here are some wonderful shots from the said event.
Caleb & Ashley's Beautiful Rustic Wedding at Evan's Lake, Squamish, BC
Last September, I was fortunate enough to join Geoff Heith of Fill in the Blanks to shoot the cutest Wedding in Squamish. At Evan's Lake operates a summer camp, outdoor education & rental facility for school groups, until kids go back to school. At that point the venue is available to rent out and it becomes quiet the prime little wedding destination. Guests can stay the weekend and sleep in the summer camp cabins, there's a lake, tons a lawn space for 200+ people, woods to take shade and great photos, and a kitchen to facilitate meals. It's one of the cutest set up I've seen around Squamish, at a more then affordable price.
On top of the location, Caleb and Ashley are a lovely couple with an amazing community there to support them. And that's exactly what this wedding was about: community.
I am so grateful to be able to be apart of something so special and share such loving moments. Thanks Caleb and Ashley for sharing your beautiful day with me.
Stock Photography: on OFFSET
Sbc Online Content - Canadian team sweeps the podium
Skiing Canadians Justin Dorey, Noah Bowman and Matt Margetts sweep the podium at Canada Olympic Park last weekend. I joined the team for the event and shot some photos. Check out the online coverage for SBC here http://www.sbcskier.com/news_article?news_id=1713
Sasquatch Monday
Last day of Sasquatch came quick. The festival finished with a bang. We jumped in the river to cool off and enjoyed the rest of the festivities: Deer Tick, Feist, Silversun Pickups, Tenacious D, Nero, Beck, SBTRKT, and tailgate party at Canada camp. Thank You to all the artist for being so talented and entertaining. Thanks Joe and Ashley at Sasquatch for the press and photo pass, Alexa Butt and Sam Hiltner for the assists with flash, Jake Price for showing me the way, and all the friends for an awesome time, Bobby Tizzard for the backstage passes..
See you next year!!