If you havn't heard of RVCA by now, you're probably living on another planet.
The brand was founded by PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.
PM Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.
Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present.
Sorry for the cut and paste, but I couldn't possibly sum it up better..
Last August me and some of the other RVCA advocates got the luxury of spending a week in Montauk NY. Ashley Smith, Mahina Alexander, Michelle Blade, Kylea Borges and Nina Long all attended. The photos produced for the lookbook below were created 100% organically. No stylist, no shot list, no intent really, we just put on clothes and shot photos outside and inside the house we were staying. I actually just started shooting because I'm not very good at doing nothing. By the time everything else came together, well we already had the content, and the marketting team told us we were done. Pretty crazy how these things work out sometimes. I am grateful for such a rad experience.
